Social media users have been asking how many hashtags to use since they first started on Twitter (many years before it was X). Then, the questions and confusion over hashtag strategy spilled out into other social platforms. We’re a social media agency that’s been around since 2009. We follow the advice, test, and learn more on social media accounts than most. Here’s what we currently advise.
UPDATE 2024 – Instagram says that Hashtags don’t help reach
May 31, 2024, Adam @Mosseri, Head of Instagram was asked, “Do hashtags improve visibility?”
Mosseri replied, “We should get a domain that is like, dohashtagshelpreach.com…Just put no. Just a no.”
User behavior isn’t keeping up with the advice from social platforms. An X poll shows that X users overwhelmingly want to continue using hashtags, even though Elon Musk says they are a “relic of the past.” Continuing to use hashtags seems to be a security blanket for social media users, making them feel warm and fuzzy about the potential of their post reaching new people. User behavior can take a long time to catch up with best practices, and that seems to be what is currently happening with hashtag use on social media. Unscrupulous and/or uninformed marketers perpetuate the myth of hashtags helping reach because it benefits them to give the impression of having an advanced strategy that an uneducated person couldn’t figure out themselves.
They’re a relic of the past. Keywords or phrases work fine.
According to Meta, who runs Instagram, you should only be using 3 – 5 hashtags on each post.
There are a lot of social media experts who preach using the full list of 30 hashtags. That tactic used to work. Lots of tactics used to work. As social platforms mature, they start removing the easy wins for content creators because they have so much content, they don’t need to reward you for contributing to their platform. They already have enough creators hooked on the platform that they don’t need to keep you contributing. They don’t need you. As a marketer, you need them, and they want you to pay for ads. Can you still get good reach with hashtags on Instagram? The truth is that it’s just not as easy as it used to be. You’re not doing anything wrong. You don’t need to start dancing and or looking for the latest viral tactic. You need to start building your business. That means that you need to start using what social media was meant for. You need to be part of the community. Comment on other people’s posts. Start discussions and private message people you know to ask them to contribute. You can’t passively sit back and expect your content to “blow up.”
We started working for a new customer in April 2022.
They weren’t previously posting on their Instagram account.
We posted 3 times per week.
They started out with 215 followers.
We only do organic content creation for them with no ads.
In July and August 2022, we did an experiment and used the full list of 30 hashtags. For the rest of the months, we used 2 hashtags on each post.
Instagram Hashtag Verdict – Should you use 30 Instagram Hashtags?
No. You should not use 30 hashtags on every post. You will see from our results that using 30 hashtags did initially boost the number of engagements, impressions, and the engagement per impression rate. Notice that we had a larger number of impressions the very first month we started posting content consistently. We’ve always preached that posting consistently is the most important part of social media marketing. The consistency continually puts you in front of new potential customers. You may not “blow up” your content, but you will most likely outlast your competition who don’t have the fortitude to continue with a marketing schedule. Slow and steady wins the race!
Now, back to the social media statistics… (see the end of this article for the data)
You’ll notice that in July, the first month of using the full list of hashtags, the number of new followers dropped. In August, the number of followers stabilized to the usual number. Engagement dropped and was only 4 better than we were doing the month before we added the full hashtag list. There was an increase in impressions but no corresponding increase in engagement. If your posts are branded, even if you don’t get engagement, there may be some value in higher impressions. People who see your brand may not engage with it, but you are building awareness. Familiarity increases the chance they will engage with your content at a later date or be able to recall your business if they need your product or service. Sadly, that’s not money in the bank, and it’s impossible to know whether those impressions will ever convert.
Why we’ve concluded that using 30 hashtags isn’t the best Instagram hashtag strategy
To reinforce what’s important, posting consistently should be your top social media marketing goal. We recommend that you research hashtags that you believe will be relevant to your content and save this list to go back to. By all means, research and pull together a list of 30 hashtags. Actually, if you have the time, research more than 30 hashtags. Choose some popular hashtags, but make sure to choose some that are used in 10,000 posts or less. If a hashtag is being used in millions of other posts, why would Instagram show your post when you only have a few hundred followers (deep breath…or less)? You’re far more likely to get your content seen if you use less popular hashtags. Mix up your list. Choose 3 hashtags per post. Vary your hashtags.
The main reason why we don’t recommend you share 30 hashtags on every post is that it takes longer to schedule your content. You can’t share 30 hashtags on any other platform, but sharing 3 hashtags is perfectly acceptable on LinkedIn, Facebook, Twitter, Pinterest, and TikTok. (Hashtags are not needed on Google Business posts, but you won’t be penalized for using them, so make it easy on yourself and schedule the same hashtags on each social platform.)
Let’s say you’ve seen our data below and considered our strategy, but all of the other posts you’ve read from Insta Influencers about using 30 hashtags is giving you major FOMO anxiety, here’s a little tip to try. Instead of using the full hashtag list on every post. Once a month, choose a post to use the full hashtag list. Make sure that every hashtag you use is relevant to the content. That one post may give your stats a little boost, and it will give you peace of mind.
Important productivity tip – do record how long it takes you to put together your list of hashtags for the post and measure if it actually makes a difference. Think about the time you are spending and the creative energy you expelled creating that hashtag list and decide whether the extra engagements or impressions were worth it. Would you have gotten a better return on your time if you had called a customer, sent a sales email, or had a conversation with a prospect on LinkedIn, Facebook, or Instagram direct message?
If you want to stop worrying about whether you’re doing social media right, check out our affordable social media packages.
Have you always wondered about best practices for Instagram links in Bio? Read our article, Instagram Link Post to find out all about sharing links on Instagram.
Instagram Hashtag Case Study Data
If you think these numbers look low, remember that you’re here to learn because you have doubts about social media hashtags. You’ve read other information that says you should be getting better engagement when you use 30 hashtags. That’s an old tip. “Above 6% = very high engagement rate.” When you have a small number of followers, your posts are not going to get loads of impressions. Buying followers isn’t the answer either. Consistently building a small following of people who like you and your content is the prize, not vanity metrics. Most people are not ‘blowing up’ on social media without paid ads or an unusual event like media coverage or a recommendation by an influencer. That’s a fact! These numbers are real. If you have a nagging voice making you doubt this advice coming from a marketing agency owner who has been helping small businesses since 2009, check out these stats in the article by Advertising Row: What is a good engagement rate per impression?
Apr 2022 2 hashtags 4 followers 17 engagement 716 impressions 2.4% engagement per impression rate* *engagement per impression rate – the ratio between engagement and impressions received during the reporting period
May 2022 2 hashtags 4 followers 22 engagement 529 impressions 4.2% engagement per impression rate
Jun 2022 2 hashtags 3 followers 34 engagement 525 impressions 6.5% engagement per impression rate
Jul 2022 – used all 30 hashtags 1 follower 57 engagement 594 impressions 9.6% engagement per impression rate
Aug 2022 – used all 30 hashtags 3 followers 39 engagement 685 impressions 5.7 engagement per impression rate
At OfficeHounds, we offer free white-label reseller business opportunities. We build long-term, mutually beneficial relationships with our social media reseller partners. We don’t charge any fees to join our program because we want this relationship to be profitable for both of us right from the start. That means no setup fees or franchise costs to get started. No minimum orders. No financially scary requests for you to spend with us before you can resell. We also don’t pressure our white label resellers with minimum sales targets to remain in the program.
White Label Reseller Opportunity for Marketing Agencies
We’re the hidden helpers of many marketing agencies.
🏆We even help an award-winning agency who are known for their organic social media content.
Shhh, as hidden helpers, we contribute to their success behind the scenes, and they trust us to create the social media content for their agency. We even share the announcements when they win more awards.
We help our marketing agency resellers grow their profits without doing any extra work. We have a great relationship with all of our marketing agency partners. Our processes are so darn good that we can handle any capacity and keep that great quality social media content flowing. If you are looking to grow your business by reselling social media, contact us today.
White Label Reseller Opportunity for Sales Professionals
We value the work you do as a sales professional. That’s why we want to offer you the opportunity to have something of your own. Your own business baby where you call the shots. You set the prices. You decide if or how much you want to discount to close the sale. You sell. We deliver.
We value the time that you spend prospecting and selling, and we want you to have a great experience partnering with us.
White Label Reseller Opportunity that’s better than MLM
If you have been stung by MLM multi-level-marketing opportunities where you had to buy tons of products that you couldn’t sell, or even worse, been encouraged to convince someone else to jump in the sinking ship you’re in to sell, you’ll be pleasently surprised by working with us.
What to look for in a white label reseller opportunity?
There are lots of great white label reseller opportunities out there, but be aware that some are better than others. If a white-label provider tells you that it’s a free opportunity, but they start telling you about fees or things you need to buy as you get closer to signing up, don’t do it. If they can’t be upfront about you at the beginning, you can find a better partner!
Why choose our free white label reseller opportunity?
What sets us apart is that we don’t make you take any financial risks.
The only thing you can lose by trying to sell our social packages is your time.
You are in full control with how much time you spend selling, when you sell, and when you take breaks.
There are no minimum sales, no sales targets, no strings. Just an opportunity for us both to benefit.
If you have been looking at free white label reseller business opportunities, look no further. Please feel free to give Maggie Co-Founder a call on 712-385-8652. I’ll be happy to talk you through the opportunity.
White label social media is content that is created by someone else that you can sell to customers.
Every business should regularly post content on their socials. Small businesses are increasingly looking to hire social media marketing agencies to do this for them because they don’t have the time or the know-how.
With white label social media, you don’t have to have know-how either. White label social media agencies (like OfficeHounds) will allow you to sell their services under your brand. Your white label service provider will do all of the work behind the scenes. You will pay the white label service provider a lower rate (like a wholesale rate), and you can charge your customer whatever price you want. You get to set the prices for your customers. You invoice them your prices and get paid without doing any of the work.
What does being white label mean?
Being white label means that a company allows other businesses to sell their product or service with their own branding. It’s a little easier to think about this in terms of a product. Let’s say that I am a white label manufacture dog treats. Pet stores can buy my dog treats and sell them with their label or brand on them. White label services work the same way.
What does white label content mean?
White label content means that the content was created by a white label service company that allows other companies to resell their content.
Let’s look at an example of how white label content works.
You have a business and want to sell upsell content marketing services to your customers without doing the work. You hire a white label marketing agency to help you. In this case, you hire a white label social media company to help you prepare content for a local pet groomer. You ask your white label social media company to create one month of social media content specifically for this customer with custom branded designs and content. Your white label social media company even includes photos of some of the pets that the pet groomer wants to be included. When the white label social media company finishes the content, it goes to your client to approve it or ask for changes. Your white label social media company takes care of the changes and schedules it once it’s approved. You get paid by the pet groomer for the white label content, and you pay the white label company. Everybody wins with white label content creation!
What is white label examples?
When a business is considering reselling a white label product or service, they may want to see some White label examples before placing their first order.
They may even want some white label examples to be able to show potential customers as part of the sales process.
Is reseller business profitable?
As a seasoned white label social media agency, we understand the critical question every potential reseller asks: “Is reseller business profitable?” Let me provide a nuanced perspective that cuts through the noise and delivers real strategic insights.
Reseller social media services aren’t a get-rich-quick scheme, but they represent a strategic opportunity for entrepreneurs who approach the business with intelligence, commitment, and a client-centric mindset. Here’s our transparent breakdown:
Profitability isn’t guaranteed, but it’s absolutely achievable through:
• Strategic Positioning: Successful resellers don’t just sell services; they sell transformative digital marketing solutions. By understanding that every target market’s pain point involves the need to save time, you can position our white label services as a solution that creates value beyond mere transaction.
• Scalability Potential: Our infrastructure allows you to start lean and scale dynamically. Unlike traditional agencies with massive overhead, you can build a flexible business model that adapts to market demands without substantial upfront investment.
• Comfy margins: We’ve set our prices to make it easy for you to make a profit, and you get to decide how much profit. Some of our customers only make a small margin because they want it to be a good deal for their customers and keep some profit for themselves. We’ve had clients charge 3 times our price and retain their customers for the long-term. In a nutshell, our prices are low enough that you can set your prices at a rate that you feel comfortable to sell.
• Low Operational Complexity: By leveraging our white label model, you eliminate the need for extensive in-house social media talent, reducing operational costs and complexity.
The most successful resellers view this not as a passive income stream, but as an active partnership where they become digital transformation architects for their clients.
Profitability isn’t promised—it’s cultivated through strategic effort.
Are you prepared to transform social media reselling into a strategic business opportunity?
What are some other white label business opportunities?
If becoming a social media reseller, doesn’t float your boat, here are some other white label business opportunities for you to consider.
Here are some popular white label business opportunities you might consider:
Web Design and Development: Offer customized websites for clients under your brand.
Digital Marketing Services: Provide SEO, social media management, and content marketing.
E-commerce Solutions: Sell products with your branding through drop shipping or print-on-demand services.
Software as a Service (SaaS): Resell software solutions with your branding.
Web Hosting: Resell hosting services with your own branding.
Landing Page Building: Create and customize landing pages for clients.
Online Reputation Management: Manage and improve clients’ online presence.
How much for social media marketing? A Comprehensive Guide to the Cost of Social
As a small business owner, you know that every dollar counts. You know your business should be doing more on social, but the question that often lingers is, “How much does social media marketing really cost?” The cost of social media marketing can vary widely.
That’s why it’s crucial to understand the true cost of social media marketing and avoid overpaying for services that may not deliver the value you need.
Factors Influencing Social Media Marketing Costs
Campaign Size and Scope:
A small local business with a limited target audience will naturally have lower costs than a multinational corporation aiming for global reach. The number of platforms you’re active on, the frequency of posting, and the type of content impact the cost, with additional post types like video content and carousel posts costing extra.
Content Creation:
High-quality content is essential for social media success. Whether you create it in-house or outsource to professionals, the cost of images, videos, graphics, and written copy can add up quickly if you choose the wrong agency. You need some marketing budget leftover for other priorities, so don’t blow the budget on organic social.
Social Media Management:
Managing social media accounts effectively takes time and expertise. Hiring a social media manager or agency can free up your time to focus on other aspects of your business. Social media was designed to be distracting.
Social Media Advertising:
Paid advertising on social media can be highly targeted and effective, but it comes at a cost. Ad spend can vary widely depending on your goals, target audience, and competition. (We deliberately choose to focus only on organic social media. You may want to look for an ad agency that is proficient in social media ads and Google ads because you may find that Google ads are more cost-effective.)
Social Media Analytics:
Tracking and analyzing your social media performance can help optimize your strategy, but don’t be afraid to question expensive agencies who give your reports and tell you everything is great when you feel you are overspending and not getting enough results. This is the number one complaint we hear from people who have been burned by other marketing agencies. People understandably expect a ROI when a marketing agency has convinced them to pay an uncomfortably priced monthly retainer. Some marketers hide behind big numbers like “reach” and “impressions” in reports to justify charging that uncomfortably expensive budget. We know that results vary wildly depending on the strength of your relationships. That’s why we keep our prices affordable. Over time, you will grow those relationships, and we’ll share content that supports your business goals for them to see. Some basic analytics are usually free when you log into your account (except for X, which requires you to pay to see analytics). Your agency may pay for more advanced tech. For you to access that yourself, you may need a subscription or investment.
Agency vs. In-House:
Hiring a social media agency can provide expertise and resources, but it also comes with management fees. Managing social media in-house may be more cost-effective, but it requires dedicated time and skills. Social media was designed to be distracting. Do you want your employees or, even worse, yourself as the business owner to be “researching” content ideas of your competitors? You will go down the social rabbit hole and waste time that could be better spent on other priorities.
Breakdown of Social Media Marketing Costs
Content Creation Costs:
This includes costs for graphic design, video production, photography, copywriting, and other content creation services.
Social Media Management Costs:
This includes salaries for social media managers, community managers, and customer support staff, as well as costs for social media management tools and software.
Social Media Advertising Costs:
This includes costs for pay-per-click (PPC) advertising, display advertising, and sponsored content on social media platforms.
Social Media Analytics Costs:
This includes costs for social media analytics tools and software, as well as costs for data analysis and reporting.
Budgeting for Social Media Marketing
Creating a social media marketing budget requires careful consideration of your goals, target audience, and available resources. Start by defining your objectives and key performance indicators (KPIs). Then, research the costs associated with your chosen platforms and strategies. Be prepared to adjust your budget as you track your results and refine your approach. We suggest you get your regular content done affordably so you can pay for an ad agency to run social campaigns for you as needed.
Maximizing Your Social Media ROI
To get the most out of your social media marketing investment, focus on creating high-quality content that resonates with your target audience. Make sure you engage with your followers regularly to build meaningful relationships. If you’re B2B, that means connecting with people you meet on LinkedIn so they see your content. Stay in touch with them via messenger. You may even want to send them a private message with a link to a social post on your business page, that will help them, educate them, or entertain them in some way. This is also a great way to boost engagement on your organic social media posts. This is best done by individuals in your company to make it personal and genuine. That’s the kind of communication that builds meaningful relationships. An automated bot can’t express kindness and thoughtfulness, but you can.
The Value of Social Media Marketing
While social media marketing can be a significant investment, it can also provide a substantial return on investment (ROI). By building brand awareness, driving website traffic, and generating leads and sales, social media can help you grow your business and achieve your marketing goals.
How Much Should You Really Pay for Social Media Marketing?
As a small business owner, you know that every dollar counts. That’s why it’s crucial to understand the true cost of social media marketing and avoid overpaying for services that may not deliver the value you need. At OfficeHounds, we believe in making social media marketing affordable and effective so you have money left over for other important campaigns like Google Ads.
Industry Standards for Social Media Marketing Costs
The cost of social media marketing can vary widely depending on the scope, platform, and service provider expertise. Here’s a quick overview of industry standards:
Agency Fees for Social Media Marketing
Typically, social media content creation prices range from $750 to $15,000 per month.
Here’s a list of prices published by the Social Media Agencies on page 1 of Google (Updated January 25, 2025 – websites on page 1 will change)
We Are Social – no prices (usually = expensive)
Sculpt $3000 – $20,000
Spark $3000
Lyfe Marketing $750
Cave – no prices (usually = expensive)
Overall, these prices are not suitable for small businesses. The SBA Small Business Administration says that businesses with gross revenue less than $5 million should spend 7% of their revenue on marketing. Let’s say you’re a small business with revenue of $150,000. The SBA says you should have a marketing budget of $10,500 for the year. Even the least expensive agency charging $750 per month or $9,000 per year would only leave you with $1,500 left to spend on marketing for the whole year. That’s just $125 per month.
We get small businesses. We are one. We are priced for you. Our most popular package is $300 per month. We leave you room in your marketing budget and that matters because you need more than just organic social media content in your marketing strategy!
Just to Give you Some Context, Here’s an Example Total Monthly Budget for a Big Brand
For a big brand, the total monthly budget for social media marketing can range from $20,500 to $127,000 or more, depending on the scope and scale of the campaign. Some marketing agencies make the mistake of downsizing their pricing compared to what big corporations pay. $3000 per month seems reasonable compared to $20,500. That price is devastating for a small business if it doesn’t lead to sales. We set our pricing by looking at what small businesses need, not our wants.
Why Paying More Isn’t Always Better
Many social media agencies charge high prices but deliver less value. At OfficeHounds, we offer a comprehensive social media package for just $300 per month, which includes posting 3 weekly posts to Google Business Profile, Facebook, Instagram, Pinterest, LinkedIn, and X.
Our Social for Social Good Campaign
We also have a unique social for social good campaign where we donate money to buy naloxone (opioid overdose reversal medication) to help save lives. Working with us means you’re not only getting affordable social media marketing but also contributing to a meaningful cause. All you have to do is mention the Social for Social Good campaign when you place your order, and we’ll make a $50 per month donation to help save lives! Let’s do some good together!
Trusted by Marketing Agencies
Less expensive doesn’t mean less experienced. We’ve been doing social media and helping businesses get found online since 2009. Our services are trusted by other marketing agencies who resell our social media content. We work behind the scenes for other marketing agencies and create social media content for them that they sell to their customers.
Choosing the right social media marketing partner is crucial for your business’s success. Don’t overpay for services that don’t deliver the value you need. With OfficeHounds, you get affordable, high-quality social media marketing that helps you achieve your goals and make a positive impact on society.
One of our social media clients recently asked us a question about their Social Media Engagement Strategy.
Is it possible to tag these business and non-profit pages in our social media posts?
The Problem with Tagging a Business in a Social Media Post
As a Social Media Agency, we made a choice years ago to avoid the dark arts of social media growth and managing engagement because we believe that engaging with potential customers is part of the relationship building sales process. We stay in our lane and focus on quality orangic social media content creation.
Our scheduler does allow us to tag people, businesses and non-profit pages. We told this customer that usually try to avoid tagging because social accounts often have different handles for different social media accounts, and it gets complicated!
Unless the client checks and provides the handles for each social platform, we risk tagging the wrong page. _I once saw a client who helps people with eating disorders accidentally tag a rave night in Scotland! Big Oops!
We’ve found that small business owners think they can just add the @ symbol to the front of the business name. That only works if the business has managed to have consistent social media handles on all platforms. Sadly, we’ve seen that small businesses who set up their socials themselves didn’t know enough about branding to make sure that they have consistent social media handles across all platforms. Facebook tagging poses an additional problem. If the business page has not claimed its username, it is impossible to tag the page in a social media post. The way to tell if a Facebook page has claimed its username is to check if there are lots of numbers in the URL. If the Facebook page looks like our link below without numbers at the end, you can simply copy and paste everything after the / and add the @ symbol before the text without a space. (Also, if there is a / after the business name, do remove it from your tag. https://www.facebook.com/OfficeHounds
The solution to tagging a business in a social media post
Social Media Engagement Strategy Example 1
Check for each social handle and make a list of the tags for each social media account
If their Facebook page url has numbers after it like above, the tag won’t work. If it doesn’t have numbers after it, she can add @ before the text after the / example @officehounds https://www.facebook.com/officehounds
Wait until the post is published and send a personalized email with the links to the social post It’s more work, but if you have one or even a few key contacts in these organizations, you could email them a link to the social post with a friendly note. Just click on the post to copy and paste the direct link to that specific post.
What I like about this approach is that you can ensure the right contacts see it rather than relying on whoever manages the social media page. This also allows you to send one person the links to the FB, IG, and LI posts in one email, so they can choose to like and share one or all of them.
Social Media Engagement Strategy Example 3
Tag them in the comments after the post is published The other alternative is to wait until the post has been published and tag the organization in the comments. This allows you to write a personalized message.
Remember that, unfortunately, people often have different tags for different social channels, so the correct tags should be found for each social platform to avoid accidentally tagging the wrong business or having a tag that doesn’t work.
Wondering, “what do small businesses pay for social media management?” According to Statista, 47% of small businesses spent less than $10,000 on marketing in 2017. That’s only $833 per month. Most social media companies charge a minimum of $500 per month which leaves little leftover in the budget for lead generation, website improvements, or any other marketing activities. There’s a disconnect here where marketing agencies charge too much for social media marketing, delivering improvements in brand awareness when most small businesses are hoping their marketing will improve lead generation and increase repeat business.
I’ve been seeing a disturbing trend in the marketing industry. Far too many marketing agencies are rubbing their hands together when they come across customers who are willing to invest a decent monthly budget for their marketing. Businesses put their trust in these marketers ‘supposed’ expertise, but I am seeing some pretty lazy work covered up with confusing reports designed to keep their customers investing in failed strategies. The worst of these companies claim they are experts at using social media for lead generation, but they redefine lead to include people who have expressed even the most minimal amount of interest, like a ‘like.’
The other budget-burning trend is spending huge advertising budgets on Facebook, which provides no tangible results for the customer. Anyone can spend a big budget on Facebook ads and produce a report that shows ‘reach’ and ‘impressions’ and maybe even some ‘engagement’ in the form of ‘likes.’ Brand awareness may be fine for a big Corporate brand, but companies who choose to sell to small businesses and peddle these numbers as evidence of a successful campaign are snake oil salesmen. I’ve seen some shameful reports from other marketing agencies that my customers have shared with me. Month after month of spending large ad budgets only that only achieve a wider reach with a low percentage of likes relative to those large number of bought impressions. Similar failing content from a failed strategy being churned out with no improvement to the engagement rate over time. No change in strategy. It seems the only strategy is to earn their fee for managing ads with a minimal amount of effort in creating social content and blasting it with a good-sized ad budget. Customers get intoxicated by impressions in reports. Either these marketing agencies don’t care about their customers, or they have so little business knowledge that they actually believe that they are providing value. There are reputable and skilled marketers who set up high-converting and high-value campaigns, but I’m seeing too many small businesses having their lack of digital knowledge exploited by shady marketers.
At OfficeHounds Small Business HELPaholics, we think the first step for small businesses improving their online presence is making sure their social media accounts don’t look like ghost towns. Most small businesses will waste too much time trying to do it themselves. We talk to lots of small business owners who admit that when they or the employee responsible login to update their business accounts, they get distracted with personal interests and waste time. Our philosophy is that small businesses should be able to afford paying a marketing company to provide daily content with images across all their platforms with marketing budget leftover to invest in other essential marketing and lead generation activities. The monthly price should be affordable enough for a small business to continue investing in their social media marketing for the long term. Too many small businesses are having bad experiences with marketing agencies, and they deserve better. So, back to our question…
What do small businesses pay for social media management?
Lots of social media companies charge you more for each social platform you add. Many have setup fees, charge extra for creating and sharing image posts and are so lazy, they don’t even offer a daily post for a fair price.
As Small Business HELPaholics, we’ve been listening to the challenges small business owners face with marketing and designed our pricing to fit their needs, not ours. That’s why we offer one low price on all your social platforms. No gotchas. Our biggest competitor claims to provide social media for small businesses for $99 per month, but when you look at the small print, you discover you have to pay extra to get what you need.
Most people have at least one or two social media accounts for personal use. You may feel confident that you know how to use social media, but there are some big differences to using social media for business.
Marketing starts with capturing the attention and interest of your ideal customer. Because most people use social media for personal use, your business needs to be a part of it.
Smart business owners are using it to establish themselves as experts and thought leaders.
They are using Social Media to manage customer relationships, network and find new collaborative partners.
Social Media can drive traffic to your website, increase visibility of your brand and attract useful connections and potential customers.
7 Common mistakes that businesses that are new to social media make
1 Copyright violations
2 Inappropriate content
3 Jumping on irrelevant trends
4 Not branding your content
5 Poor quality content
6 Wasting too much time creating content
7 Not spending time building relationships with others
The easiest way to avoid these common mistakes is to delegate your content creation to a social media agency.
