The name of the game when creating a Facebook advert is to make it fun and easy. Facebook users are in a curious, fun state of mind. They won’t have patience for a complex form or too much to text to read.
If you want Facebook ads to work, like with any advertising, you need a clear idea of the objective.
Decide on a clear objective
Do you want more email newsletter signups, likes, traffic to a squeeze page, traffic to a website, etc?
Decide on your target audience
Use your imagination to create a campaign that will motivate that group to take action.
Set up your Facebook Advertising Campaign
Create several similar campaigns with slight variations in wording, images, etc to test what gets the best results.
Monitor the results
Keep going if it’s getting results. Stop if it’s not.