You may have noticed that Twitter have started using their own URL shortener. Your links will now appear as with a reference code after the

“If you’re wanting to shorten links to share with others, please see this help page on using URL Shorteners. You can continue to use a URL shortener to shorten links, and any tracking metrics (like those from will continue working as before.” Twitter

Good news folks! Your links will continue to work with Twitter.

You can still use a URL shortener (like to shorten and track links.

If you don’t know how to track click throughs with set yourself up a free account. Use it to shorten your links. Share. Track. You can then see how many people clicked on it by adding the unique shortened link followed by + to see link analytics.

You can read more about new Twitter shortened links from the horses mouth.