Watch this surprising video from Aardvark Corporate Films discussing research from Forbes about the surprising ways that Senior Executives are being influenced by video.

I was certainly surprised to learn how frequently Senior Executives are watching business videos. It is exciting to see that many are using videos to influence their buying decisions. This helps level the playing field for the little guy, as free tools like Jing can be used to record screenshots with audio commentary, HD cameras on phones can be used for video blogs, Google+ can be used to record live interviews, and they can all be uploaded to YouTube which is apparently watched regularly by a surprising number of Senior Executives.