Looking for a new marketing podcast to listen to?

We are planning on building the biggest, baddest list of marketing podcasts that will blow your marketing mind, but for now get your ear holes listening to the Social Media Examiner podcast.

If you host a marketing podcast and want to be featured in our list, email a link to your podcast to maggie@officehounds.com.

Be sure to also check out our reviews and curated small list of the Best Marketing Podcasts.

 

Social Media Examiner®

About Social Media Examiner®

Social Media Examiner® started back in 2009. The exact same year that OfficeHounds was founded. When I started the business, it was my go-to resource to learn about social media marketing. It was full of actionable ideas to try, reviews of marketing tools and really felt like an ‘authority’ that could be trusted. At the time, I only read their articles. Podcasts weren’t so popular back then, but you can learn so much by listening to their podcasts and reading their articles.

About the Social Media Examiner® Podcast

The podcast is hosted by the founder, Michael Stelzner. He interviews Social Media experts and gets into the nitty-gritty of SMM.

Typical Social Media Examiner® Podcast Duration

45 minutes

 

The Science of Social Media a Podcast by Buffer

About Buffer

I’ve been ferociously reading articles  about social media marketing since I started OfficeHounds in 2009. Buffer is one of the early trusted sources that I relied on to educate myself about new social media tactics. Why? They were one of the few places that published their own research findings. Because they have people using their social dashboard to schedule posts, they are able to analyze data about what works. They have also hired great copywriters who do the research to write informative content. Their solid background in content creation, makes them a great marketing podcast to listen to.

About the The Science of Social Media Podcast

Unlike their long-articles, The Science of Social Media podcast breaks topics down with one topic per podcast. They get straight down to business which is great if you’re wanting to learn vs. being entertained when exercising on the stationary bike.

Typical Social Media Examiner® Podcast Duration

less than 15 minutes

 

Jaswon Swenk Podcast

About Jason Swenk

Helping Digital Agencies Scale Faster By Setting Up The Right Strategies & Systems.

About the Jason Swenk Podcast

Jason interviews agencies owners who have grown their agencies.

Typical Jason Swenk Podcast Duration

20 – 30 minutes

Episode: How an 8 Figure Agency Created a Successful Referral Program 

Listen on Google Podcast

Marketing Podcast Date: February 3, 2020

What I found interesting about this marketing podcast: 

Be prepared to feel risk averse when you listen to this podcast interview with Michael Mogill, Crisp Video. He talks about how he set up a referral program with a giveaway of a $70,000+ Tesla as a prize. The first month they launched the campaign they didn’t get a single referral. With nerves of steel, the company adapted and created a wildly successful referral program. Here were some things I learned from Michael about running a successful referral scheme.

  1. Have a person dedicated to your referral program to do things like write email templates to help people to do referrals and follow up with
  2. Make sure you have a large enough client base. We found that only 1 in 3 clients would participate.
  3. Investment for the grand prize + a big investment of time to manage the referral program.

It was also interesting to hear from another part of the discussion that their average client value grew from $21,000 up to $50,000. More than double! Nice!!

Episode: How to Brand Your Agency and Differentiate from the Competition

Marketing Podcast Date: January 29, 2020

What I found interesting about this marketing podcast: 

Interview with Scott Markman, Monogram Group. He started his business with Mac and an office space before the internet. From that humble beginning, his agency has been going strong for 30 years.

He said there are 6000 agencies claim that branding is their area of expertise, but to paraphrase most of them are only specialists in design, not branding.

 

Episode: Is Facebook Ads ROI Dying? How to Adapt and Generate Leads

Marketing Podcast Date: January 29, 2020

What I found interesting about this marketing podcast: 

In my opinion, they didn’t really get far into answering the question about Facebook Ads ROI. A general comparison was made to how Google Ads became more difficult to get ROI as the product matured and was more widely used, but there was no talk about the class action lawsuits against Facebook alleging they mislead advertisers with faulty metrics. This was a general discussion rather than a comparison with details showing if or how ROI has changed.

What I did learn from this video was a super tip for running a Facebook Live video.

Facebook Live Tip

Split your Facebook Live into 4 equal parts and at the end of each part repeat your call to action.

I also liked the idea of giving more than one call to action that requires different levels of commitment. My gut instinct is that choice would reduce conversions, but it would be interesting to split test it to see which works better.

example call to action from the marketing podcast
If you’d like to find out more information, don’t forget the first link in the description is going to take you to my book. If you’d like to find out more about [next product] click on that link. There’s a third link for you to click if you’re enjoying the Facebook live, and you want to sign up for our next Facebook live. Let me get back to…

Short video idea

1 minute video covering 3 bullet points & a call to action.

 

DUDE Podcast

About DUDE

Chris Martinez is the CEO and Co-Founder of DUDEAgency.io. He runs a digital agency with an interesting business model in Mexico.

About the DUDE Podcast

Chris is an enthusiastic and friendly person to chat with and that comes across in his podcasts. He asks great questions and interviews interesting Marketing founders for you to learn from.

Typical DUDE Podcast Duration

30 – 35 minutes

 

Duct Tape Marketing

About Duct Tape Marketing

John Jantsch has written 4 books and done a ton of interviews with thought leaders, experts, and authors, so he’s got plenty of experience asking good questions of his marketing guests on his podcast.

About the Duct Tape Marketing Podcast

Duct Tape Marketing focus on small business marketing.

Typical Duct Tape Marketing Duration

25 minutes

Episode: How a Simpler Website Can Improve User Experience

Marketing Podcast Date: September 2, 2020

What I found interesting about this marketing podcast: 

In this podcast, John interviews Michael Reynolds, President and CEO of Zephyr CMS. I like Michael’s overall message that simpler websites is better. He explains that his CMS system Zephyr is easier than WordPress to put together a website quickly. That’s a great way for agencies to increase profits. In addition to simplicity, he also talks about the importance with ADA compliance and website speed. Zephyr only licenses their CMS to agencies.

 

Verblio Podcast

About Verblio

“On-demand content creation to power digital marketing and SEO” to over 400 agencies!

About the Verblio podcast

Their podcast consists of short interviews full of insight with some interesting marketing folks.

Typical Verblio Podcast Duration

5 – 10 minutes

 

This Old Marketing Podcast

About The Content Marketing Institute

About This Old Marketing Podcast

Typical This Old Marketing Podcast Duration

60 minutes