Start your new Social Media networking routine to build meaningful business relationships.
Simple social media networking routine
After meeting any new business content in person, when you return to the office search to see whether they have a LinkedIn account and send them an invitation to connect.
Bonus – Search to see if they have accounts on any of the either Social Media platforms you use – check Instagram, Facebook, Twitter, YouTube, Pinterest, or even TikTok. Growing a social media presence is hard work for small businesses who haven’t had the sense to outsource social media marketing. They’ll appreciate you following them and liking or commenting on their social media content.
When you add a networking event to your schedule, schedule some time later that day or the next day to follow up with social media invitations with your new connections. Strike while the iron is hot and strengthen their memory of you and your business. Be nice. Be real. Be complimentary. Everybody likes to feel that they matter. Make them feel that way by telling them what you enjoyed about meeting them.
In this scenario, you use Social Media marketing to build on an in-person meeting.
Try reversing your Social Media Networking Routine.
When you have been messaging with a business contact on social media for a while that you’ve never met, find their phone number on their website and give them a call. If they are local to you, offer to take them out for a coffee. If they aren’t local to you, call to ask what types of leads they are looking for so you can try to help them.
All of these communications are best recorded in a Customer Relationship Management system. Unless you’re a genius, don’t rely on your memory. Keep records. Make dated and detailed notes, so you have a record of meetings and conversations both online and offline.